Raye: Singer says gaming helps her cope with hectic schedule

Raye appears in a new Nintendo campaign with her sisters, highlighting research commissioned by the company suggesting more women than ever are playing its games.

She insists she’d have done the job for free, and her history with its consoles is what persuaded her to get involved.

And, she says, she genuinely sees the power of gaming to help us escape and press reset.

“You can’t actually work to the best of your ability without taking those moments for yourself, to pause, to unwind, whatever that might be for you,” she says.

“And I just find for me, and for a lot of other people out there, it’s a moment to just be a character and run around a world of beautiful, bright colours, collect boxes and coins and have a great time.

“And then you come back to reality and you feel a little recharged.”