Earlier this year some estate agents launched a boycott of PropertyPal after it announced a new system for charging for listings.
They later returned to the platform after getting assurances that the company would be more transparent about any planned changes.
Meanwhile, a challenger firm, HomesNI, is due to officially launch next month.
It has been founded by Stephen Cousins, a businessman who runs the a web design firm, BlueCubes.
He said: “We’ve been working with Estate Agents for over 17 years, delivering bespoke website design and online services.
“BlueCubes already works closely with over 60 Estate Agency Groups in Northern Ireland and we’ve been listening to their issues and their desire for something new and fresh.”
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