The action plan, the implementation of which will be monitored by the watchdog, will introduce a “zero-tolerance approach to discrimination”.
The requirement to be on the electoral roll has been dropped and a commitment made not to reintroduce it.
Booking policies will also be monitored, a whistleblower plan introduced, and there will be engagement with Traveller communities.
A spokesperson for Pontins said the company would like to “reiterate our apologies regarding the serious issues” raised by the ECHR.
“We deeply regret any distress caused, particularly to members of the traveller and gypsy communities who have been directly affected,” the company added.
The statement said the firm was “fully committed to ensuring ongoing compliance with the Equality Act 2010, implementing a zero-tolerance approach to discrimination of all forms and to fostering an inclusive and welcoming environment for all of our guests”.
Pontins has previously said the call centre where the incidents took place had now closed.
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