NBCUniversal and YouTube are continuing to grow their partnership with the rollout of a new streaming bundle that combines Peacock Premium and YouTube Premium. The package will be available to customers in the US in early 2027, NBCUniversal announced on Monday. Viewers can access Peacock content like Love Island USA, Law & Order, The Traitors and live sports from the NBA, NFL and more. As part of the media giants’ expanded deal, NBC will also livestream select sports events on YouTube through its NBC Sports channel.
With this collaboration, NBCU plans to push its international streaming services, Universal Plus and Hayu, to reach more YouTube Premium subscribers.
“We’re incredibly excited to expand our partnership with NBCUniversal to redefine what a modern entertainment subscription can be for consumers,” said Neal Mohan, YouTube’s CEO. “YouTube Premium brings your favorite creators, artists and cultural moments together uninterrupted, and now, we’re pairing that ultimate viewing experience with Peacock’s expansive lineup of live sports like Sunday Night Football and the NBA, blockbuster Universal movies, and original series.”
Additionally, after launching Peacock Premium Plus as a YouTube add-on subscription in June, the Google-owned platform will carry the $11-a-month Peacock Premium plan as an add-on channel later this summer. The streamer’s Premium Plus plan is mostly ad-free and costs $17 per month, while the Premium plan includes ads.
Pricing for the upcoming bundle is not yet available, but YouTube Premium plans start at $9 per month for a standalone subscription.
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