A new crest has been unveiled by rugby Premiership champions Northampton Saints.
The club said the previous design was not easy to recall and did not feature its core colours of green, black and gold.
The new badge was “instantly recognisable and memorable” and developed after 12 months of research, it added.
Some initial reaction from fans online was negative, with one saying they were “devastated” by the change, while another said they “love it”.
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