Mr Brancati said he was able to empathise with clients wanting to have hair transplants because he had been through it himself.
He said losing his hair was tough on his self-esteem and that he had avoided looking in mirrors.
“When people were speaking to me, I was thinking they were looking at my hairline,” he said.
“Being in photos was quite daunting, trying to get the right light when taking selfies.
“I’ve researched the market for eight years. I teach people to navigate the market with unbiased advice.
“I don’t represent clinics – I’m a clinic agnostic.”
The Apprentice returns to iPlayer and BBC One at 21:00 GMT.
BBC News
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