Microsoft’s Copilot AI is now inside Samsung TVs and monitors

Microsoft’s Copilot AI assistant is officially coming to TVs, starting with Samsung’s 2025 lineup of TVs and smart monitors. With the integration, you can call upon Copilot and ask for movie suggestions, spoiler-free episode recaps, and other general questions.

On TV, Copilot takes on a “friendly, animated presence” that resembles the opalescent Copilot Appearance Microsoft showed off last month, though in a color that makes it look more like a personified chickpea. The beige blob will float and bounce around your screen, while its mouth moves in line with its responses.

Copilot will automatically appear on supported Samsung TVs, where you’ll find it within the Samsung Tizen OS homescreen, Samsung Daily Plus, and Click to Search. You can access Copilot by using a voice command or selecting it with your remote. From there, hit the mic button on your remote, and you can start speaking to Copilot.

Microsoft notes that you can sign into the app for a more “personal” Copilot experience that allows the AI assistant to reference your previous conversations and preferences. Copilot is rolling out now on Samsung’s 2025 TVs, including Micro RGB, Neo QLED, OLED, The Frame Pro, and The Frame models, as well as the M7, M8, and M9 smart monitors. Microsoft has previously announced plans to bring Copilot to LG TVs as well.