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Liverpool to become ‘Taylor Town’ for Eras tour

It is claimed the singer’s Eras tour will provide a £997m boost to the UK economy, according to a recent Barclays Swiftonomics report.

The UK leg kicks off in Edinburgh on 7 June before going to Liverpool, Cardiff and London.

The pop star has already played taken this tour to five continents, but the Liverpool show will be the first time she has brought it to England.

The council said Liverpool One, Royal Albert Dock, the Metquarter and eight other locations would be decorated to reflect each of Swift’s albums.

It hopes the trail was to keep fans in the city before and after the shows.

The Culture Liverpool team worked with social enterprise Make CIC and artists to curate the installations, which will include:

  • An Evermore-inspired moss-covered grand piano

  • A ‘red room’ linked to the Red album

  • Giant hearts in tribute to Lover

  • A Fearless-inspired mural incorporating the number 13

Councillor Harry Doyle said embracing Swift’s arrival was very much in the spirit of the city’s musical history.

“If there was ever going to be a city that would go all-out with a welcome for Taylor Swift and the Swifties, it was bound to be Liverpool,” he said.


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