The UK government says it is “sickening and irresponsible” that X’s AI tool Grok generated explicit posts about the Hillsborough and Heysel disasters, the death of former Liverpool forward Diogo Jota and the Munich air disaster.
The posts, which the government says “go against British values and decency”, were generated after X users asked Grok to create “vulgar” posts about Liverpool and Manchester United, telling the AI tool to not hold back.
The Premier League clubs have both complained to Elon Musk’s social media platform X about the posts, some of which have now been removed.
Grok has responded to some users on X explaining its actions.
In one post it said its responses were generated “strictly because users prompted me explicitly for vulgar roasts” on specific topics, adding: “I follow prompts to deliver without added censorship. The posts have been removed from X after complaints. No initiation of harm on my end.”
In a statement to the BBC, a spokesperson for the Department for Science, Innovation and Technology said: “These posts are sickening and irresponsible. They go against British values and decency.
“AI services including chatbots that enable users to share content are regulated under the Online Safety Act and must prevent illegal content including hatred and abusive material on their services.
“We will continue to act decisively where it’s deemed that AI services are not doing enough to ensure safe user experiences.”
BBC Sport has contacted xAI for comment.
Earlier this year, UK watchdog Ofcom and the European Commission launched investigations into concerns Grok was used to create sexualised images of real people.
BBC News
Khamrah by Lattafa for Men - 3.4 oz EDP Spray
4% OffGhost Sweetheart Eau de Toilette | Pineapple, Jasmine and Sandalwood | Perfume for Women 50 ml
50% OffMarc Jacobs Dot Eau De Parfum for Women, 100 ml
42% OffTed Baker W Eau de Toilette for Her, Fig Leaf, White Peony and Violet Top Notes, Pink Orchid and Raspberry Middle Notes, 75ml
£11.77 (£15.69 / 100 ml) (as of 03/08/2026 04:05 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Ted Baker Woman Pink Eau de Toilette Spray Floral Green Feminine Fragrance, Opening Notes are Fresh Peach, Bergamot and Tangerine with Warm Musk, Vanilla and Vetiver Base, 100ml
11% OffVera Wang Princess Eau de Toilette - 30 ml
Choco Musk 50ml Eau De Parfum for men and women | Chocolate Musk by Jannat Aromas
17% OffChristina Aguilera Signature Eau de Parfum (50ml) Floral, Fruity & Exotic Scent, Luxury Fragrance for Women
9% OffCalvin Klein - Eau De Toilette CKIN2U - Calvin Klein Women, Ladies Perfume, Women's Perfume, Calvin Klein Perfume, Calvin Klein One - 150 ml
5% OffJimmy Choo Flash Eau de Parfum, 60 ml (Pack of 1)
3% OffFruit of the Loom Men's Heavy T Shirt, White, XL UK
28% OffATNKE LED Lighted Beanie Cap,USB Rechargeable Running Hat Ultra Bright 4 LED Waterproof Light Winter Warm Gifts for Men and Women/Pink
Now retrieving the rating.
17% OffMen's 1/4 Zip Pullover UK Sale Clearance, Fleece Sweatshirt Casual Jumper Long Sleeve T-shirt Top Stand Collar Sweater Plain Pullover Sports Leisure Workwear Quarter Zip Sweater Lightweight Jumpers
Now retrieving the rating.
£5.88 (as of 12/11/2025 00:52 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)