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KPop Demon Hunters and Blue Lights among shows enjoyed most

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Almost nine-in-ten adults (88%) in Northern Ireland listen to radio every week.

Radio Ulster was the “clear leader” on weekday mornings for people living outside Belfast, with peak listening for the start of The Nolan Show and other peaks later in the day for Talkback and Evening Extra.

Within the Belfast area, Cool FM was slightly more popular with listeners than Radio Ulster.

The way people listen to radio has changed, with over a quarter now listening online.

A quarter of adults in Northern Ireland also now listen to podcasts each week, up from 14% just four years ago.

Younger adults, aged 16-34, are most likely to listen to podcasts – with over a third (34%) listening each week.

The Joe Rogan Experience was the most popular podcast in Northern Ireland, with comedian Shane Todd’s Tea with Me second.

The Bomb Squad Podcast with comedians Colin Geddis and Aaron McCann and the Give My Head Podcast with members of the Give My Head Peace team were also in the top ten in Northern Ireland.

Music streaming services have also become more popular with almost half of adults in Northern Ireland using Spotify, for instance.


BBC News

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