Knickers Model’s Own: Wearing charity clothes changed my life

She also advises charity fundraising teams about connecting with donors.

“Fundamentally you need to appeal to your audience whether that’s a lovely charity shop front window or making something impactful,” she said.

“You need to do something that’s got a hook. Just me wearing clothes every day probably wouldn’t have had an impact if I hadn’t used the word knickers.

“The media picked up on that. It was tongue in cheek but people stopped and wanted to know what it was.”

But she had mostly learned about herself, she said.

“I worked out I was happy doing my own thing with second hand, so many people were joining the party and talking about repurposing and recycling so I felt part of a very different community.

“I physically have changed but I love where I am right now.

“I look back at all my photos [from 2015] and I can see the sadness behind my smiles early on.

“Then I can see this more confident woman coming out the other end and now I feel much more confident about my own body image, being a woman in my mid-50s, feeling relevant and just wearing what the hell I want to wear.”