Josh Kroenke interview: ‘Covid era gave Arteta space to revive sleeping giant Arsenal’

After Arsenal‘s first league title for more than two decades was confirmed, tens of thousands of supporters rushed to Emirates Stadium to celebrate.

“I knew we were a sleeping giant that we needed to awaken in some way.” Kroenke said.

“We haven’t had a team, a squad like this in the social media age. Social media evolved and the Twittersphere and everything else around it.

“The instantaneous information, the ‘Banter Era’ – I’m aware of all this. I turned 46 last week.

“I’ve grown up around this and I’ve seen it all from my own perspective. I think that’s what I’m so proud to see. There was almost a time when you were a closeted Arsenal fan.”

But this success does not mean the end of the journey for Kroenke and his vision for the club, with the Gunners playing Paris-St Germain in the Champions League final on Saturday.

“I think I can think back and say that our stated goal was winning the Premier League, because if you can put yourself in contention for the Premier League, you’re in contention for everything else.” Kroenke said.

“Should we get a great result on Saturday, it’s not going to change or affect who we are. When you win something, the sun’s still going to come up the next day.

“You’ve got to get back to work and there are many teams trying to gain on you, including some historically great ones around the Premier League.

“So, we’re going to look to strengthen because we know that teams around us are going to get better. If you’re not trying to continually evolve and improve, you’re standing still.”