
A human-sized Labubu doll was sold this week for a record 1.08m yuan ($150,324; £110,465), according to a Chinese auction house.
The 131cm (4ft 4in) figurine was sold at the Yongle International Auction in Beijing. The auctioneer said it is now the most expensive toy of its kind in the world.
Labubu dolls are quirky monster characters created a decade ago by Hong Kong artist Kasing Lung, which have increased in popularity in recent years after a number of celebrity endorsements.
Labubu dolls, sold by Chinese toy company Pop Mart, usually cost around 50 yuan.
This week’s auction was dedicated entirely to Labubu.
Forty eight items were put on sale with around 200 people in attendance.
The auction house said it raised a total of 3.37m yuan.
The figurines have sparked a global buying frenzy after frequently appearing in social media posts by Lisa from the K-pop group Blackpink.
The soft toys became a viral TikTok trend after being worn by other celebrities like Rihanna and Dua Lipa.
Former England football captain David Beckham also posted a photo on Instagram of a Labubu attached to his bag.
Earlier this year, Pop Mart pulled the dolls from all UK stores following reports of customers fighting over them.
The Chinese retailer often sells the collectable toys in mystery “blind boxes”.
These items are popular with customers who only find out the design of the figurine once they have opened the packaging.
The popularity of Labubu toys has contributed to the success of Pop Mart.
The firm’s revenue came in at 13m yuan for 2024, more than double the figure seen the previous year.
It opened new stores in five countries including Italy and Spain last year.
BBC News
Khamrah by Lattafa for Men - 3.4 oz EDP Spray
4% OffGhost Sweetheart Eau de Toilette | Pineapple, Jasmine and Sandalwood | Perfume for Women 50 ml
50% OffMarc Jacobs Dot Eau De Parfum for Women, 100 ml
42% OffTed Baker W Eau de Toilette for Her, Fig Leaf, White Peony and Violet Top Notes, Pink Orchid and Raspberry Middle Notes, 75ml
£11.77 (£15.69 / 100 ml) (as of 16/07/2026 03:58 GMT +01:00 - More infoProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.)Ted Baker Woman Pink Eau de Toilette Spray Floral Green Feminine Fragrance, Opening Notes are Fresh Peach, Bergamot and Tangerine with Warm Musk, Vanilla and Vetiver Base, 100ml
11% OffVera Wang Princess Eau de Toilette - 30 ml
Choco Musk 50ml Eau De Parfum for men and women | Chocolate Musk by Jannat Aromas
17% OffChristina Aguilera Signature Eau de Parfum (50ml) Floral, Fruity & Exotic Scent, Luxury Fragrance for Women
9% OffCalvin Klein - Eau De Toilette CKIN2U - Calvin Klein Women, Ladies Perfume, Women's Perfume, Calvin Klein Perfume, Calvin Klein One - 150 ml
5% OffJimmy Choo Flash Eau de Parfum, 60 ml (Pack of 1)
3% OffFruit of the Loom Men's Heavy T Shirt, White, XL UK
28% OffATNKE LED Lighted Beanie Cap,USB Rechargeable Running Hat Ultra Bright 4 LED Waterproof Light Winter Warm Gifts for Men and Women/Pink
Now retrieving the rating.
17% OffMen's 1/4 Zip Pullover UK Sale Clearance, Fleece Sweatshirt Casual Jumper Long Sleeve T-shirt Top Stand Collar Sweater Plain Pullover Sports Leisure Workwear Quarter Zip Sweater Lightweight Jumpers
Now retrieving the rating.