Grace has a million followers on Instagram and more than 150K on TikTok. In 2020, she was added to the Forbes 30 under 30 list, which recognises rising talent in business.
She told BBC Newsbeat: “I am respectful of the ASA’s work and acknowledge their recent decision regarding my social media posts discussing Tala, a business I founded.
“I want to continue encouraging conversation, clarity and transparency on how business owners across industries can naturally talk about their own work online, in a way that distinctly differentiates from sponsored content.”
The Londoner isn’t the first influencer to fall foul of the ASA’s rules around social media ads.
Former Love Islander Molly-Mae Hague has been rapped by the watchdog three times for failing to make clear when she was promoting a product.
TikToker Danielle Walsh also had a video of her drinking four VK cocktails in under 90 seconds banned after the ASA said she failed to make clear she’d been given the drinks for free.
Tala told Newsbeat it supported Grace’s comment and that the company “has always endeavoured to follow ASA guidance and we will continue to do so in the future”.
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