Euro 2025: What will Wales’ qualification mean for women’s game?

Wales will benefit financially from just making it to Switzerland, with the FAW banking about £1.5m before any further bonuses for wins.

Some of the cash will be taken up by travel and facility fees, as well as paying players.

But the real reward comes from the sponsorship spin-offs and commercial tie-ins – not to mention the ability to attract future investment that officials said was hard to put a price on.

Some companies are keen to align with the women’s game, seeing it as a positive brand more worthy of support than rival sports or even the men’s game.

And, with the boom expected to continue, there will be a need to make the most of Wales’ Euro opportunity.

“Our problem is going to be there’s thousands and thousands of girls who want to play football – what a great problem to have but the issue is facilities, coaches and making sure we have the infrastructure,” admitted FAW chief executive Noel Mooney.

“We’re having positive discussions with the Welsh government and local authorities so we can build the thousands of pitches we need to cater for the explosion in girls wanting to be the next Jess Fishlock and Sophie Ingle come the end of the tournament.”