An official replica England ‘dri fit’ home shirt for adults, manufactured by Nike, costs £124.99 on their official website while the kids’ version is £119.99 and the ‘home stadium’ shirt for children is £64.99. The men’s ‘dri fit’ away top sells for £84.99.
The counterfeit children’s shirts on offer on one online store can be bought for between £4-£14.
Scotland’s official home top, made by Adidas, retails for £75 but a counterfeit one can be bought on some websites for as little as £13.17.
Trade in counterfeit strips costs Nike £2.8bn in lost revenue every year, according to research by Futurum Asia.
Football supporter Dan told the BBC’s You and Yours: “I can get shirts for all four of my children for the cost one shirt legitimately. There are children who are demanding and parents are under a lot of pressure, I’m fortunate to be in a position where I can afford the copies.
“There are people now who unfortunately are struggling to afford those because money is so tight. I know people who would have bought the real thing before.”
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