Disney is getting ready to launch ESPN’s standalone streaming service – and apparently, it may just be called “ESPN,” according to a report from CNBC. Sources tell CNBC that ESPN Chairman Jimmy Pitaro chose the name “to simplify what’s become a cluttered streaming world, filled with different media products that can be bundled with other services at different price points.”
The upcoming service is reportedly expected to cost anywhere from $25 to $30 per month. It will offer access to a full range of live sports and betting features you can’t find within the existing ESPN Plus service.
As noted by CNBC, Disney will also redesign the ESPN app to become a “gateway” to the streaming service. Disney will also allow people who already pay for ESPN through their TV provider to “authenticate into the new app.” The company plans to launch the standalone ESPN app this fall, which it aims to make available “however the consumer wants it, wherever the consumer wants it.”
Disney CEO Bob Iger said during an earnings call on Wednesday that the company will officially announce the name and pricing of the service next week.
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