Teri Devine, RNID’s director for inclusion, said the new technology could have “a real and lasting impact” on how people who are deaf or have hearing loss experience live sports.
Peter Silverstone, Newcastle United’s chief commercial officer, said the club believed the campaign would be truly “game-changing for football”.
“When Sela shared the idea and technology behind the haptic shirts, we supported the concept immediately, knowing it would make such an impact to our supporters who are deaf or have hearing loss.”
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