Crews fight West Midlands factory fire involving 20 tonnes of tyres

Firefighters are dealing with a “significant” blaze at a factory involving 20 tonnes of tyres in the West Midlands.

More than 70 firefighters have been at the unit on Great Bridge Street, between Tipton and West Bromwich after the fire service was called at about 10:40 BST.

Seventeen fire engines have been sent to the site, said West Midlands Fire Service (WMFS), along with several specialist resources. No casualties have been reported.

The fire has sent a thick plume of smoke into the air with members of the public being warned to stay away from the area.

One social media user posted on X that it could be seen from as far away as Bilston, about four miles away.

The fire involves a single-story unit measuring 100m by 100m, WMFS said.

Good progress was being made in tackling the fire, said the service, which is being supported by police and the ambulance service.

Firefighters were working to prevent further fire spread and contain the blaze.

A full evacuation of the premises took place, and there were no casualties reported, said the fire service in a statement.

A drone team was on site alongside a hydraulic aerial platform and high-volume pump team, it added.

It thanked local residents and businesses for their patience while crews work to bring the fire under control.

They were advised to keep doors and windows closed due to the large volumes of smoke in the area.

Representatives fro National Grid, Severn Trent, the Environment Agency and Sandwell Council were also at the scene.