Counterfeit football kits: What’s the real cost?

Side by side, there is no obvious difference between these two Manchester United shirts – but the genuine one would cost £85 to buy, and the other just £15.

Counterfeit football kits are not a new issue, but some experts have raised concerns that the sub-standard materials used in their manufacture could even be harmful.

“We just don’t know what’s in these kits – they could pose a health risk,” says Louise Baxter-Scott from Trading Standards.

“They are poorly made but look legitimate, and the pressure of Christmas, plus the increase in cost of living creates a greater consumer vulnerability and pushes people towards a cheaper alternative.”

And Chloe Long – deputy director general at the Anti-Counterfeiting Group – warns fake kits could even cause those wearing them to come out in a rash.

“Wearing that strip could cause irritation,” she says. “It could even cause more significant problems – particularly if harmful toxins or dyes are used to manufacture those products.”

Long has helped follow the supply chain of counterfeits, often originating from factories in China.

Asked if there is evidence of toxins in the fake strips, she says: “It’s very difficult to know retrospectively what’s been put into the product, but you can see in some instances that they could be harmful.

“And they don’t follow any regulations. They’re not bound by the same legalities and regulations the genuine manufacturers are.”

Long says the counterfeiters have no morals, no standards, and the only thing they are motivated by is price.

“Whatever they can get their hands on to make this look as close to the real thing as possible, they will do that,” she says.

“So you don’t know what could happen when you put that in the washing machine with other products and, particularly if you’re buying it for children, this is just not a risk that you should be taking.”