MIT’s Professor John E Fernandez praised the band for “setting a new standard for the entire music industry”.
“With each subsequent year of their tour, they demonstrate an evolving vision and expanded commitment to move the entire music industry toward true and humane sustainability and planetary resilience.”
Speaking to BBC Radio 4’s Today programme in December, Martin said he wanted to prove that sustainable touring was achievable.
“What we’re trying to do is actually not advocate at all but just prove that it makes business sense – because that’s where we feel you’ll really get people to change, saying, ‘Hey you can make more money’.
“At the end of the day, for a lot of people, that’s their primary consideration in every wealth bracket, so we’re really trying to show on this tour that being clean and green isn’t some charitable left-wing wishy-washy thing.
“It’s like, no, this is the best business sense too.”
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