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‘City centre was full every day thanks to Christmas market’

To lure customers out in the cold weather, marketing bosses put on a challenge to get record numbers of Santa’s skating on ice.

They broke the record, and along with other eye-catching events, sales in the last quarter of the year grew by 6.1% on the previous Christmas.

Retail analyst Susannah Streeter said the figures showed shoppers are “returning to pre-Pandemic habits”.

More people want to try on clothes and shoes before they buy, she said.

“But mostly, people want to have a good time. That’s why we’re seeing Christmas markets growing as a trend as people want to enjoy eating, drinking and socialising, as well as shopping,” she added.


BBC News

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