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Chromakopia: Tyler the Creator lands first UK number one album

Last year, Tyler told Canadian music journalist Nardwuar:, external “I think if you put it out during the week, man, that commute to work, or that commute to school… you really have that hour, 30 minutes to really dive in and really listen.”

He suggested much of the music listening at the weekends takes place in settings such as parties, or in the background while people are relaxing, which he said often means people aren’t listening as closely to the music.

But in the same interview, he admitted it could be a “dumb idea” to miss out on almost half the week’s streams and sales.

New releases used to come out on Mondays, after the previous week’s chart had been announced on Sunday evening, but it was changed to Fridays in July 2015.

That was part of a global strategy which saw the music industry launch New Music Fridays in more than 45 countries, after consumer research found fans preferred to listen to music at weekend when they felt they had more time.

But music chart analyst Chris Molanphy agrees with Tyler’s position.

“I never loved that [weekend release] date,” he told BBC News. “I found it kind of weird we were competing with movies and everything like that.”

Films are also predominantly released in cinemas towards the end of the week, usually on Fridays.


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