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Chelsea: Why does the Premier League club not have a sponsor on front of shirts?

In the 2024-25 campaign, 11 top-flight teams had a gambling sponsor on their matchday shirt, an increase of three from the previous campaign.

None of the Premier League’s six wealthiest clubs – Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham – feature a gambling firm on the front of their shirts.

Premier League clubs also collectively agreed in 2023 to withdraw gambling sponsorship from the front of their kits by the end of the 2025-26 season.

They have been allowed to secure new shirt-front deals this season before the deadline, but will still be able to continue featuring gambling brands in areas such as shirt sleeves and LED advertising in the future.

Under-18s are not allowed to wear shirts with gambling sponsors, meaning young players have featured in games with sponsor-free jerseys.

The ban from next season follows a consultation between the league, its clubs and the Department for Digital, Culture, Media and Sport (DCMS) as part of the government’s ongoing review of current gambling legislation.

This article is the latest from BBC Sport’s Ask Me Anything team.


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