Burslem’s Royal Stafford goes bust, bringing an end to a 200-year history

The Royal Stafford brand was established in 1845 and the firm described itself as one of the handful of potteries with all production taking place in England.

A spokesperson for the city council said their priority was supporting the firm’s employees.

The authority said it would help with benefits advice, CV writing, job searching and interview techniques.

The council’s leader Jane Ashworth, would write to Royal Stafford’s owners to request an urgent meeting, they added.

“We know that national factors including high energy bills have made things more difficult for local employers but we are committed to improving our economy,” they said.

“This includes major plans for Burslem, involving the regeneration of the town as part of a multi-million pound city-wide package of public realm improvements.”