British American Tobacco (BAT) has revealed plans to cut 5,500 jobs across its global operations as an AI-focused transformation programme gathers pace.
The London-based firm, which includes Lucky Strike cigarettes and the Vuse vaping brand in its stable, said the job losses formed part of its Fit2Win programme launched last year.
It is designed to make the group “more agile, cost disciplined and innovative”.
In addition to the job cuts, BAT said a further 3,500 roles would be moved to strategic partners.
The employment changes, as a whole, affect a fifth of the company’s workforce.
Chief executive Tadeu Marroco said: “We are building a future-ready organisation that is more agile, cost disciplined and technology enabled.
“Fit2Win is central to this ambition, strengthening how we operate and our ability to compete in a rapidly evolving environment.
“These changes affect many of our colleagues, and we are focused on supporting them through this transition with care and respect, as we position the business for the future.
“Whether through strategic partnerships or a more focused operational footprint, we are creating a simpler, faster BAT.”
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