Calea Homecare help children who need home parenteral nutrition (HPN), after intestinal failure, as the bowel is not capable of absorbing enough food.
Rufus was created to help the process of empowering youngsters to understand their own condition.
Patient literature, videos, stories and games have been created around Rufus and his adventures, including a replica cuddly toy.
Darren Webster, director at Blackpool Zoo, said it was “thrilled” to name Rufus in honour of Calea’s mascot.
“It was great to see Calea enjoying one of their patient days at the zoo and after seeing Calea’s Rufus with the children, our team thought it would be a fitting tribute to him,” he said.
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