Australian kids ‘see betting as part of sport’ – can banning ads help?

Sean – not his real name – has been gambling legally, and often obsessively, for more than 18 years. He was introduced by a friend to sports betting as a teenager, and from there, things snowballed. “Some days I couldn’t sleep unless I knew that I had a bet on. It got to the point where I was betting on sports I’d never seen in countries I’d never heard of,” he told the BBC.

Now 36 and seeking help from sponsors, he doesn’t like to keep tabs on what feels like a lifetime of losses, but he puts the total figure in the ballpark of A$2m.

He says the relationship breakdowns and years of isolation are harder to quantify: “If I never gambled, I would be married with kids right now”.

One academic paper , externalfound that like Sean, 90% of Australian adults and roughly three-quarters of children aged eight to 16 years see betting as a “normal part of sport”. Advocates like Martin Thomas argue this is evidence that the practice “has seeped into every corner of society”.

“Our kids know just as much about the odds on a game and multi bets as they do their favourite players,” he tells the BBC.

In Amy’s view, as well as making it harder for people of all ages to escape gambling, that normalisation has created a dangerous subtext: that any adverse impacts – such as debt or addiction – are the fault of the individual, not the system.

“To go and watch a sporting event and see it saturated with betting advertising, you’re like, ‘Oh, I’m the problem. Because everyone does this’, you know what I mean?

“That’s what my brother thought.”

Like many advocates, she wants to see gambling reframed as a major public health issue rather than a recreational pursuit, given surveys have shown that nearly half of those engaging in the practice are at risk of, or already experience, its associated harms – such as financial hardship, family violence, depression, and suicide.

Research suggests that a prohibition on advertising could be the first step in achieving that aim. And advocates say there’s a well-trodden path the government could follow. Mr Thomas cites Australia’s decision to ban tobacco adverts in 1992 – which has been credited with dramatically reducing smoking rates – as proof of what’s possible.

But while Prime Minister Anthony Albanese has described the “saturation of gambling advertising” as “untenable”, he’s yet to commit to a course of action.

Instead, he has pointed to his government’s other initiatives when questioned – such as banning credit card use in online wagering and creating a register for people to exclude themselves from betting sites. At times, he’s also framed gambling as an age-old problem.

“[This] has been an issue in our society I suspect, since man and woman walked, and had a bet on who could ride the horse the fastest or who could run from rock to rock, probably before there were buildings,” he told parliament on Wednesday.