Apple TV Now Costs More. Here’s What to Know

This has been another year in which we’ve seen a significant number of streaming price hikes, and Apple has become the latest company to bump up costs for subscribers in the US. On Friday, the tech giant announced it’s raising the price of Apple TV’s monthly and annual subscriptions, as well as the Apple One Individual plan.

As of today, Apple TV will increase by $2 to $15 per month, and the annual price will increase by $20 to $119. The change goes into effect for new and current subscribers today, but existing customers will receive notification roughly one month before the new price hits their bill.

The streaming service, which also raised its subscription price in August last year, is home to popular titles such as Ted Lasso, Severance, Widow’s Bay and Dark Matter.

If you have the Apple One Individual plan, the new rate is $22 a month, up from $20. This plan bundles access to Apple TV, iCloud Plus, Apple Music and Apple Arcade. For now, pricing for the Family and Premier tiers remains the same.

It’s not the only streamer to hike prices, as Netflix, Spotify, Peacock, Prime Video and others have also implemented price jumps in 2026. This announcement comes ahead of Apple’s big iPhone event on Sept. 9, when it’s rumored to launch a foldable phone among its new lineup.

Kourtnee Jackson

Senior Editor

Kourtnee covers streaming services and entertainment. She previously worked as an entertainment reporter at Endgame 360, where she wrote about film, television, music, celebrities and streaming platforms.

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