Anthropic upgrades Claude’s memory to attract AI switchers

Anthropic is making it easier to switch to its Claude AI from other chatbots with an update that brings Claude’s memory feature to users on the free plan, along with a new prompt and dedicated tool for importing data from other chatbots. These upgrades could allow users who have been using rivals like OpenAI’s ChatGPT or Google’s Gemini to quickly copy the data their preferred AI has collected on them and bring it over to Anthropic’s chatbot. That way, they don’t have to “start over” teaching Claude the context and history their previous chatbot already knows.

The option to import and export memories from Claude has been available since October, when Anthropic also rolled out the option for users to turn on Claude’s memory. Up until now, the memory feature was only available to users on paid Claude subscriptions, but now all Claude users can turn it on by going into “settings” then “capabilities.” This menu is also where users can find the new memory importing tool, which has users copy a pre-written prompt into their previous AI then copy the output from that prompt back into Claude’s importing tool.

Anthropic is introducing the upgraded memory importing tool as Claude is seeing a rise in popularity, driven by tools like Claude Code and Claude Cowork. Last month, Anthropic launched its new Opus 4.6 and Sonnet 4.6 models, which the company says are better at coding and completing complex tasks like working through a spreadsheet or filling out forms.

Anthropic has also been experiencing a spike in attention recently after pushing back against demands from the Pentagon to loosen the guardrails on its AI models, with the company stating publicly that they drew “red lines” around mass surveillance and fully autonomous lethal weapons.