All Points East: EsDeeKid mystery no problem for rapper’s fans

And his appeal has since spread across the pond.

EsDeeKid’s tour will begin in North America in September, before ending in December with two hometown shows in Liverpool.

For fan James, the anonymity element is “amazing”.

“I work in event promotion, I think giving yourself an aesthetic, something to cling to, something that people can watch is really important in the music industry, it makes you stand out,” he says.

Decked out in a bright outfit to see EsDeeKid, fan Zari says the rapper’s presence is “very mysterious”.

“But that’s the good thing about him, it’s what brings people towards him, we’re all curious.”

And for Boparai, the Chalamet rumours may have been big for his brand, but having the music to back it up is crucial.

“EsDeeKid understands the internet,” he says.

“It is so important to come across as truly authentic and I think he does because he lets his music do the speaking for him.

“He also doesn’t change his accent, he doesn’t reveal his face.

“He’s just him, take it or leave it.”