A fashion shoot that went viral and turned Indian slum children into celebrities

The video first appeared earlier this month on the Instagram page of Innovation for Change, a non-governmental organisation (NGO) in the city of Lucknow.

The charity works with about 400 children from the city’s slums, providing them free food, education and job skills. The children featured in the shoot are students of this NGO.

Mehak Kannojia, one of the models in the video, told the BBC that she and her fellow students closely followed the sartorial choices of Bollywood actresses on Instagram and often duplicated some of their outfits for themselves.

“This time, we decided to pool our resources and worked as a group,” the 16-year-old said.

For their project, they chose wisely – a campaign by Sabyasachi Mukherjee, one of India’s top fashion designers who has dressed Bollywood celebrities, Hollywood actresses and billionaires. In 2018, Kim Kardashian wore his sequinned red sari, external for a Vogue shoot.

Mukherjee is also known as the “king of weddings” in India. He has dressed thousands of brides, including Bollywood celebrities such as Anushka Sharma and Deepika Padukone. Priyanka Chopra married Nick Jonas in a stunning red Sabyasachi outfit, external.