Jacob added: “We are a big believer in the more you give out, you’ll probably gain in other ways.”
They took over the business from their father’s friend Keith Roberts, who Jacob said had given him his “first ever Saturday job selling potatoes when I was 14”.
The Lancashire lads credit their father for their unlikely fame.
“It was actually my dad who started the TikTok account,” said Jacob. “He got up to 60,000 followers and he was doing these little dances around the tram in Preston.
“We rebranded to Spud Bros in 2023, 13 months ago, and I think within two or three days of posting a video, I think our second video went viral.
“It just snowballed from there.”
The brothers said their vision for Spud Bros was to inspire young people from “a little potato tram in Preston” to pursue their passions and learn “how you can build a brand and a business in a positive way”.
“Literally, one video can change your life forever,” said Jacob. “If you have an idea or a vision, just absolutely go for it.”
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