“It’s about selling a fight isn’t it,” Suliman told BBC Radio Wales Breakfast.
“I think the person to come out in the most extravagant-looking shorts or outfit, it definitely does, it turns heads.
“So I think that’s kind of the idea behind it.”
Suliman is the owner of Cardiff-based streetwear garment manufacturer Ice Cream Embroidery, with the business evolving over 40 years from the family carpet shop.
Through a tailor contact, he worked with another Cardiff-based company, Bespoke Boxing, to create the shorts worn into the ring by Fury in May.
“I personally made the embroidery for the waistband on the front and on the back, and then Bespoke Boxing, the business that created the shorts, then handmade everything and pieced altogether,” he said.
“It kind of revolves around that centrepiece, he had there Gypsy King (Fury’s nickname) on the front in big metallic gold font, it kind of suited the (big) occasion actually.
‘It (the shorts) was giving a little bit of a Viking feel.”
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