Independent shops on a town’s high street are encouraging people to shop small and local to combat Black Friday’s mass consumerism.
More than 30 shops in Tetbury, Gloucestershire, are taking part in ‘Colour Thursday’, by staying open late until 20:00 GMT and hosting special events in stores to showcase their products.
Amelia Black, co-owner of the Tetbury Pet Shop, said: “It’s a push back, not against specific corporations but against the wastage that goes on in the industry around Black Friday.”
It follows the creation of Colour Friday, set up nationally four years ago, to help redirect the billions of pounds spent on Christmas shopping towards independent businesses.
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