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Record number of overseas tourists visit Scotland

Mr Roughead said early indications for 2024 showed demand had remained high.

VisitScotland’s own research suggested that visitors are increasingly looking for unique experiences, such as designing tartan or bagpipe lessons.

Wellness activities, like wild swimming or food and drink trips, are also popular.

The figures revealed that visitors from North America were up by 16% and from Europe by 19%.

Tourists from “other countries”, a category including Australia and China, saw the greatest spike to 2022, soaring by 53%.


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