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Analysis: How Jaguar’s shifted gears with its concept car

Jaguar has unveiled its new luxury electric concept car at a launch event in Miami, providing a first look at the firm’s next generation of vehicles.

The British manufacturer was accused of abandoning its rich history last month, when as part of a rebranding campaign it released a promotional video that didn’t feature any cars.

The BBC’s Asia business reporter Suranjana Tewari explains the brand’s new look.


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