Redditch: A town where knife crime is falling – and why

As well as helping the young people who come his way, Pete supports the parents too.

“It is a sensitive subject but as a parent you must engage with your child,” he says.

“So for example, seeing something on the news may be a prompt to ask, ‘What do you think about knife crime? Do you know anybody who has carried a knife?'”

He has also worked with local businesses to raise money to install around 90 bleed kits across the borough.

“In our area, the number one reason why young people feel they have to carry a blade is personal protection,” he says.

“The ironic thing is here last year seven out of 10 young people injured were hurt with their own weapon. It’s having the polar opposite effect to what they want.”