Zoomtopia 2020: Zoom looks to super-charge videoconferencing

At its fourth annual Zoomtopia event last week, videoconferencing platform Zoom unveiled a host of new features aimed at improving the in-meeting experience for its more than 300 million daily active participants.

With Europe bracing for a second wave and the U.S. still reporting hundreds of daily coronavirus deaths, the proliferation of virtual events and meetings remains a defining features of 2020. Not surprisingly, Zoom says it’s adding 100,000 users per quarter and has seen a big jump in stock values this year.

Here’s a closer look at what Zoom announced at Zoomtopia 2020.

The arrival of Zapps

The company highlighted its introduction of Zapps — applications that can be used within Zoom to help improve productivity and create a more engaging experience.

According to Zoom, Zapps eliminate the need for users to switch between multiple applications on their desktop, allowing them to quickly streamline permissions, grant document accessibility, and collaborate on screen. The first Zapps will be distributed by the end of year and open to developers shortly thereafter. Both free and paid Zoom users will have access to them.

Zoom DropBox Zapp Zoom

Zoom DropBox Zapp

Among the companies Zoom has partnered with on Zapps are Coursera, Slack, ServiceNow and Dropbox; one goal is to help users to build their own, personalized software stack that incorporates those companies’ tools.

Reducing the number of “screen swaps” between different apps can help make videoconferences feel more seamless, according to Wayne Kurtzman, research director for social and collaboration at IDC.

“Zoom is one of the winning companies in remote work this year and is making moves to both reduce so-called ‘Zoom fatigue’ and better integrate your workflow into Zoom meetings,” he said.

Copyright © 2020 IDG Communications, Inc.