“This will undoubtedly create more opportunities for tourists from both home and abroad to experience all that Derry and the amazing north west and northern coast regions have to offer, and I look forward to seeing the outputs of this impactful project,” he said.
The 2,500 km (1,553 mile) Wild Atlantic Way is a tourism brand which currently stretches from Kinsale, County Cork, to the Inishowen Peninsula, County Donegal, in the Republic of Ireland.
The route was launched in 2014 and is credited with helping boost tourism in the west of the country.
The popularity of Northern Ireland’s Causeway Coastal route, spanning 190 km (120 miles) from Londonderry to Belfast, has increased in recent years.
Now tourism bosses hope the link will elevate it further.
“We are coming at from the perspective of the visitor,” Ciaran Doherty of Tourism NI said.
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