McDonald’s to debut plant-based meat alternatives from 2021 | Business News

McDonald’s will debut its line of plant-based meat alternatives – the McPlant – in 2021.

The burger chain has teamed up with Beyond Meat to create a patty, the Los Angeles-based company has said.

“Beyond Meat and McDonald’s co-created the plant-based patty which will be available as part of their McPlant platform,” a Beyond Meat spokesperson said in an email.

McDonald's trialled the P.L.T. burger in September 2019 across some Canadian stores
McDonald’s trialled the P.L.T. burger in September 2019 across some Canadian stores

Their shares dropped by 8% once McDonald’s announced its latest venture – but picked up again by 4% after the plant-based meat company announced its role in co-creating the patty.

McDonald’s – which earlier reported market-beating profit and revenue for the third quarter – has declined to comment on which supplier it is using for its faux meat products.

Nor did it provide further details.

Beyond Meat was the frontrunner for a veggie product contract as it had conducted tests for the “P.L.T.” burger at 100 restaurants in Ontario, Canada.

“Plant-based products are an ongoing consumer trend. It’s not a matter of if McDonald’s will get into plant-based, it’s a matter of when,” McDonald’s chief executive officer Chris Kempczinski said.

McDonald’s competition – other brands including Burger King, White Castle and Dunkin’ Brands Group Inc – also offer vegan alternatives.

McDonald's have debuted their plant-based meat alternative option: the McPlant
LA-based company Beyond Meat say they teamed up with McDonald’s to co-create the new line’s vegan patty

This move from McDonald’s is expected to place the plant-based meat movement at the forefront in mainstream American society.

The chain says under its new line it could offer burgers, chicken substitutes and breakfast sandwiches – which it expects to test in some stores from 2021.

Sky News