Martin Lewis scam warning as fraudsters impersonate Money Saving Expert brand | Personal Finance | Finance

Martin Lewis has warned Britons that doorstop scammers are approaching people pretending to be from his group, Money Saving Expert.

The founder of Money Saving Expert (MSE) shared a tweet on X from a person who said they had been visited by cold calllers claiming to be from the group.

He said: “Sadly the door knockers are back. No one from MSE or me will ever knock at your door. If this has happened to you and you’ve door cam photos or recording of them lying that they are say MSE or Martin Lewis we would love to see.”

The original tweet, which was sent to Mr Lewis, said: “Are you working with EE? Had cold callers at the door with EE, MSE & Martin Lewis. lanyards! They say they are testing internet speeds!”

People can be sure any offer of a product or service claiming to be from Money Saving Expert or associated with Martin Lewis is bogus, as he never does adverts or endorsements for services or investments like this.

Mr Lewis previously took to X just over a week ago to warn that “hideous criminals” were falsely using his likeness as an endorsement for their fake investment scheme.

An X user called Alan contacted him to say: “I saw an advert you did for Elon Musk AI investment and it was a scam. I invested £250 two different occupation [sic] and later found it was a scam. I hope you can let the public know, thank you very kindly.”

Mr Lewis urged consumers to be cautious as scammers are active, saying: “I am so desperately sorry to hear that. These are hideous criminals.

“And they’re at it again right now. It breaks my heart to hear of people losing money because these b******* have perverted my life’s work to steal from people.”

Fraudsters previously used AI to create a video mimicking Mr Lewis’ appearance and even his voice to endorse a fake Elon Musk investment scheme.

Mr Lewis was also successful in suing Facebook after 1,000 scam adverts using his name appeared on the website in just a year.

Unfortunately, scammers are using the latest AI technology to clone people’s voices and dupe people into handing over money.

Rob Cottrill, technology director at ANS, told Express.co.uk previously: “Consider AI using your child’s voice, expressing distress, claiming they’re in trouble or kidnapped, and urgently requesting money.

“It’s a situation that could deceive anyone. Therefore, it’s essential to remain vigilant as these scams are continually evolving, making anyone a potential target.”

For the latest personal finance news, follow us on Twitter at @ExpressMoney_.

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