Liverpool boy turns ’67’ craze into thriving business

The phrase “67”, which first gained popularity with Generation Alpha, has gone on to become a viral internet sensation and was even named Dictionary.com’s Word of the Year for 2025.

Now an entrepreneurial youngster from Liverpool has capitalised on the craze to turn it into a thriving business.

Alfie, 11, with the help of his mum Karlla, started making statues of the phrase (pronounced “six-seven”) for his friends with the 3D printer he got for his birthday.

Karlla said she then made a post in their local community Facebook page offering the statues up for sale and was blown away by the response.

She said: “[The post] went a little bit mad. We’ve had about 40 or 50 orders since I first posted on Wednesday.

“The first day, every couple of minutes there was an order.”

According to Dictonary.com, the phrase is thought to have originated from a song called Doot Doot (67) by US rapper Skrilla.

But its actual meaning is unclear, with some saying it means “so-so” or “maybe this, maybe that”.

Like many school-aged children, Karlla said Alfie became obsessed with the term, with the whole family jumping on the trend.

Karlla said: “I’ve spoken to loads of parents and there’s heaps of comments on the Facebook posts saying ‘what does it mean?’

“I’ve come to the conclusion that it’s one of those repetitive memes that kind of makes it into everyone’s life.

“It’s become a bit of a running joke in the house.”

She said Alfie was “over the moon” with how successful his venture had been.

“It’s quite a nice wholesome way for him being able to make a bit of pocket money for himself,” Karlla said.

“And it keeps him off YouTube for a little bit.”