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Starting Feb. 23, the U.S. Postal Service will be delivering The Herald-Mail to optimize resources amidst increasing digital readership demand.
The round-the-clock online news cycle has made digital products the first choice for breaking-news, and print subscribers are increasingly engaging digitally. As such, the Herald-Mail will be putting renewed emphasis on the printed newspaper as a place readers can dive into local news with more impact and context, feel-good community features and sports analysis — the stories you can’t get anywhere else.
“Through both our print newspaper and digital products, the Herald-Mail will continue to deliver timely and insightful news about Washington County to our readers,” said Local Editor Keith Demko.
Like many other newspaper publishers, USA TODAY Co., which operates more than 200 daily local newspapers including The Herald-Mail, has already successfully introduced the approach in dozens of markets across the country, and is expanding the initiative.
“For many years now, the printed newspaper has served as a culmination of the stories that will become our collective history, while our websites and mobile apps deliver the news of the day,” said Michael A. Anastasi, Senior Vice President of Local News for USA TODAY Co. “We know that by the time our informed readers pick up the paper, they know what happened yesterday – the print newspaper should provide additional context, to help readers better understand their community and the world around them.”
Readers can also visit heraldmailmedia.com, and access the e-Newspaper, a digital replica of the newspaper, at enewspaper.heraldmailmedia.com.
Subscribers will receive letters in the mail before the delivery change is implemented. The notifications will also include instructions on accessing digital products.
Subscribers with questions or concerns can visit help.heraldmailmedia.com/contact-us.
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