This story is part of , where our editors will bring you the latest news and the hottest gadgets of the entirely virtual CES 2021.
General Motors CEO Mary Barra is scheduled to deliver a keynote speech at next month’s all-digital CES. We know she’ll be talking about the future of GM’s electric vehicle offerings, but a new report this week suggests this could also be our first look at an upcoming electric pickup truck wearing Chevrolet’s bowtie badge.
In response to the COVID-19 pandemic, CES 2021 will be all-digital, and Barra will deliver the opening keynote of the show online on Tuesday, Jan. 12. Barra will be discussing the EV strategy of GM’s various brands which, according to the event description, include “laying the foundation for an all-electric future.” Last month, GM announced that it is investing big in electric cars with athat it expects will culminate in 30 new EVs revealed over the next five years.
According to sources at Bloomberg, we can expect the keynote to include peeks at various GM concept vehicles, including a plug-in Chevrolet pickup truck, though details are slim at this point. We’ve already seen a preview of GM’s EV truck capability in the recently debutedand we also know that GM is working on an electric Chevrolet-branded pickup; we got a brief look at it last month.
Electric pickups are lining up to be the next big step of spreading the gospel of electrification to a whole new segment of American buyers. Ford is expected to debut ansometime in 2021, with the Rivian R1T and the Tesla Cybertruck looming large as serious competitors. A Chevy Silverado EV — assuming GM sticks with an established nameplate — would be a very important reveal, especially if GM can offer it at a more affordable starting price than the Hummer’s initial six-figure sticker.
We also expect GM’s CES 2021 keynote may be our first clear look at the upcoming Chevrolet Bolt EUV, which is expected to launch next year. We should also learn more information about upcoming electrified Cadillac models that will follow the upcoming Lyriq SUV and as well as how Buick factors into GM’s electrification roadmap.