McVicar says that, now in his second year of putting on the festival, he is starting to feel more relaxed and appreciate the event.
“I am taking more in, taking more feedback from people. Year two, how do we keep the buzz up?
“I came up with the slogan ‘For the people, for the music’. I wanted people to understand the wider focus.
“We are not here to make money. We are not here to be the biggest festival in the world.
“But if we can deliver an experience people want in Ayr, that’s what it’s all about.”
Despite no longer living in the town, McVicar is a champion for Ayr, even naming his EP Heather Park after the Kincaidston street where he grew up.
Ahead of the 2023 Pavilion Festival, he said it was the music scene in Ayr in the 80s and 90s that influenced his style.
He was influenced by STREETrave, who were behind infamous club nights in Ayr.
Last year’s festival saw the promoters perform in Ayr for the first time in 30 years.
They will play this year’s festival, celebrating their 35th anniversary.
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