Cisco’s Webex vs. Arthur Digital and the future of collaboration and communication



Editor’s note: Cisco and Microsoft are clients of the author.

Cisco Webex and Arthur this week had events focused on each company’s collaboration approach. Cisco made a significant move to finally eliminate phones that can’t do video, attempting to do what AT&T promised to do back in the 1960s: move to video phones. While Cisco is using its dominance in traditional office telephony to drive change, Arthur focuses on mixed reality. Its goal: blend the way we used to meet with how we need to meet in a post-pandemic world. 

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