
James Maiden, dean of BIMM Music Institute Birmingham Campus, said: “Joan Armatrading is a leading light among the many influential artists with ties to our city of Birmingham, and we are honoured and truly excited to launch this partnership with her.
“Joan’s achievements and the substantial impact her career has had on the music industry make her the perfect figurehead for our scholarship, which will transform a talented student’s opportunity to build a career in music.”
As well as being a three-time Grammy nominee, Armatrading has won a coveted Ivor Novello Award for outstanding contemporary song collection, collaborated with Elton John and was renowned as a champion of new talent, the university said.
“I also love the enthusiasm of young people,” she said of the scholarship.
“I love how they think they can conquer the world, and guess what, most success happens when you are young and full of optimism.”
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