Apple’s made a compelling argument for Apple Silicon

Apple’s decision to optimize all its apps for the new M1-powered Macs should encourage other developers, including enterprise developers, to prioritize similar optimization for their own apps as doing so unlocks significant performance gains for users.

On the catwalk

In this, Apple’s own apps are being used as catwalk models to show just how significant the performance gains that can be unlocked can be. The deal is that by taking this step developers can deliver significant improvements to their apps that are likely to utterly delight customers – after all, every single application user likes it when the software they use every day goes faster, right?

Take a look at some of the stream of statistics Apple rolled out during the presentation of the new Macs in November:

  • 3D titles render 6.6x faster in Final Cut Pro.
  • You get 3.6x faster project building in Xcode.
  • Machine learning is 15x faster.
  • Safari is twice as responsive.
  • And so forth.

What are these statistics doing?

These statistics do three things: They tell people how fast these new Macs are, they confirm that Macs on Apple’s own processors are real computers, and they show how significant the company’s chip design advantages have become.

The company also shared several examples that illustrate what happens when developers do optimize their apps for the new chips, claiming:

  • You can export photos from Lightroom up to twice as fast on MacBook Air.
  • You can play full quality, 8K ProRes video in DaVinci Resolve without dropping a single frame on the M1 MacBook Pro.
  • You’ll be able to boost image resolution in Pixelmator Pro up to 15x faster on a Mac mini.

The inference isn’t hard to understand.

If you are a developer and you want to realise real user-focused gains in your application at what Apple promises should be relatively minimal development costs (ie. time), in exchange for which you’ll be giving your users apps which are faster – and therefore, better – to use.

That’s a really compelling argument for developers.

Copyright © 2020 IDG Communications, Inc.